Free SEO – Article 1

SEARCH ENGINE OPTIMISATION – WHAT YOU CAN DO FOR YOURSELF
In this series of blog articles we aim to provide you with some basic steps you can take to dramatically increase the visibility of your website in natural search engine results and drive more sales with your only expense being your time. If you can’t wait for the next part you can download our free seo guide here.

Many small businesses lack the technical expertise or have large marketing budgets to promote and design their website. Without this knowledge most turn to expensive “Pay per click” campaigns or third party agencies and often get very little in return.

Search Engine Optimisation or “SEO” basically means getting your website to rank as high as possible in the search results without having to pay anything to the search engine…. and with this document no need to pay anyone!

HOW IS IT DONE

Effective SEO is achieved by having a complete knowledge of the integral workings of the internet and expert knowledge of how to process this information and put it in place.

There are a number of key factors that contribute to the success of your website, most notably Quality & Relevance and Popularity.

1. Quality:  This covers things such as the folder structure of your site, site content, descriptions and keywords, ease of use and navigation.
2. Relevance: Relevance generally refers to things such as your domain name, amount of content, external links from your site and your keywords and descriptions.
3. Popularity: We don’t mean how many visits you get here (that is a large misconception) we mean who links to your website from their website e.g. industry sites, business directories etc.

THINGS TO CONSIDER:

1. Inbound Links (Who links to you?)
2. Site Build Quality
3. Meta-Tags
4. Folder/URL Structure
5. Keywords & Description
6. Search Engine Submission
7. Quality of Competitor
8. Site Content

Following our method you should start to see results within days as opposed to months and be able to track your traffic to see your success. Check back tomorrow for part 2 “Quality & Relevance”.